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The Game Awards 2026 · The Playbook

Know your
hype.

Powered by 10 years of TGA data making it easy for you to plan, track and know your next move.

Access the Playbook Explore what’s inside
Campaign intelligence 2026
The

Playbook .

Giving you the edge

PR Coverage. Influencers. Commercial Support
Fancensus
2026 Edition

Game Awards
campaigns

Signal,
not speculation

Clarity at
every stage

One playbook.
Multiple wins.

Inside the playbook

Sharpen your Game Awards campaign.

01 Set the standard

Know your
benchmarks.

See industry benchmarks based on real performances of announcements and trailers at previous TGA events. Access realistic targets before the show starts and track against them as the action unfolds.

Access the Playbook
/ Campaign benchmarks

Priority Benchmarks

SAMPLE DATA
Actual Benchmark reached
See where your priority metrics stand. 01 / 04
Illustrative report widget · sample data, not report findings
02 Find your people

Know the voices
that fit your game.

Not every outlet or creator is worth your time. Get a focused shortlist of best fitting journalists and influencers with the right audience for your game. Put your limited comms bandwidth behind the people who can shift perception.

Access the Playbook
/ Media & influencer fit

High Fit Media & Influencers

SAMPLE DATA
  • Tier 1 Priority Targets (High Fit)
  • Tier 2 Secondary Targets
  • Tier 3 Tertiary Targets
  • Tier 4 Low Priority
High Fit Media & Influencers Illustrative scatter chart with axes crossing in the centre. Each dot represents a sample media outlet or influencer. The points show a loose upward trend from bottom left to top right, with varied outliers in every quadrant. Game Fit Alignment increases to the right and Potential Reach increases upwards. Green points at top right are Tier 1 Priority Targets: high fit, high reach. Cyan points at bottom right are Tier 2 Secondary Targets: high fit, lower reach. Orange points at top left are Tier 3 Tertiary Targets: low fit, high reach. Lavender points at bottom left are Tier 4 Low Priority: low fit, low reach. Quadrant colours fade away from the centre. Sample data, not report findings. Game Fit Alignment Potential Reach
Each point represents a media outlet or influencer. 02 / 04
Illustrative report widget · sample data, not report findings
03 What’s your message pick up?

Know what
gets through.

You’ve crafted your key messages. Now see if anyone’s using them. Understand how narratives show up in press and social coverage, which messages stick, what gets left unsaid and what surprise topics go viral. Sharpen your messaging before your next beat!

Access the Playbook
/ Messaging coverage

Overview of Topline Messaging Coverage

SAMPLE DATA
Positive Negative Neutral Mixed
Articles can cover more than one messaging topic. 03 / 04
Illustrative report widget · sample data, not report findings
04 Plan your next move

Know the gaps.
Make them opportunities.

See exactly where coverage was missing, which territories underperformed, relevant influencers that didn’t cover your game and understand the support from digital stores. Turn those blind spots into actions.

Access the Playbook
/ Coverage by territory

% Hit Rate In Germany

SAMPLE DATA
Audience group Hit rate
Top Tier Games Specialist Press 82%
Mid Tier Games Specialist Press 76%
Mainstream Press 38%
Top Tier Priority Influencers 88%
Germany · Coverage by priority audience. 04 / 04
Illustrative report widget · sample data, not report findings

The Playbook

Plan, track and know your next move.

£5,499 GBP excluding VAT
Access the Playbook
Before you dive in

Good questions.
Clear answers.

Everything you need to know before making your next move.

Access the Playbook

Fancensus is a video game data provider that’s been collecting, normalising and analysing games industry data since 2004. Our Fusion platform brings commercial, communications and consumer data together, helping publishers and developers make faster, clearer decisions.

The Playbook comes in 2 parts, one part for all your preparations and the second part for during and after the show.

Both parts are available via our proprietary analytics platform Fusion, giving you dynamic, interactive elements and allowing you to see updated activity as it unfolds.

Click the ‘Access the Playbook’ button, fill in your details and hit ‘Get Started’.

Then look out for our email, containing all the details. (Don’t forget to check your junk folder!)

We can give access to up to 5 additional users , you’ll just need to provide us with their names and email addresses.

You’ll be able to continue to access The Playbook via Fusion until , at which point we can supply a PDF version upon request.

You’ll get global press, social and video performance benchmarks, as well as specific tailored media and influencer targeting insight.

You’ll be able to track against these in real-time during the pre-show and up to 00:00 UTC on 16th December 2026 at which point the data will stop updating. There are other performance sections included for additional context and future strategy.

The Playbook will include data covering:

  • Press, YouTube, X, TikTok and Instagram.
  • Digital store visibility.

    Utilises a range of daily store metrics, including which areas within a store a game is located, what position on the page, sponsored vs organic spots and lots more.

  • AI/LLM response consistency.

    We’re questioning several AI chat platforms (e.g. ChatGPT, Perplexity, etc.) twice a day with TGA related questions. Analysis of the content of all responses, as well as where they’re pulling information from, gives insight into product mention consistency and message pull through.

The Playbook contents may vary slightly from descriptions and depictions above.

The Fancensus team are always happy to help, please email info@fancensus.com .

Your next move starts here

Less guesswork.
More game plan.

A playbook tailored to your game genre, tier and messaging especially for your Game Awards 2026 campaign, from a team that knows the industry behind you.

The Game Awards 2026

Access the Playbook.