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A radical approach to monitor, compare and interpret complex data in real time
New issue of our monthly TACTICS magazine now available!
Our Services
Our bespoke, best-of-breed analytical platform, paired with our unrivalled depth of insight, is a pioneering, completely unique solution that puts you in absolute control. Easily one of the world’s most powerful, intuitive dashboards, Fusion allows you to effortlessly monitor, compare and interpret complex, real time data in an instant.
Totally customise your experience to make the most informed decisions and stay one step ahead of the competition.
If you’d like more information about any of our services please call +44 (0) 1628 483 554 or email info@fancensus.com
Communication is vital for building and maintaining brand awareness and is key for success. With well over 10 years of data gathered from print, online and social, our extensive analytics provide real time, up to the minute information allowing dynamic decisions to be made instantly.
Services include:
Coverage tracking and reach, digital & print.
Asset monitoring & tracking.
Article type analysis including exclusive vs mentions.
% share of voice.
Historical data.
Social stats including the comparison of channel and page types to allow analysis of social activity by media partners, celebrities, key influencers and more.
Instantly compare to any competitive product released or forthcoming.
Breakdown of Facebook reactions to see % of positive vs negative.
Clear, customisable visualisation tools for easy viewing and interpreting of complex data.
Not reliant on keyword searches.
Sales Management
With real time pre-order and sell through physical and digital processing, you can be proactive in capturing opportunities.
Services include:
Track number of pre-orders from the moment they go live.
Breakdown of % share of market per retailer, for sales and pre-orders.
Price tracking including competitive.
GAP analysis.
Digital and physical sales figures.
Physical Stock analysis.
Blend and visualise pre order, digital and physical sales with any other data source including social for the most clear, customisable interpretation of complex data.
Digital Visibility
The vast volumes of titles now available on digital platforms means getting a title prominently positioned is the difference between success and failure. Understanding competitive trends and title placement will support long-term consumer interest. Tracking of itunes, PSN, XBL, Googleplay, Virgin TV, Sky Store on desktop, tablet, Set Top Box and more.
Services include:
Compliance tracking.
Territory breakdown.
Price monitoring.
GAP analysis.
Custom Reports
We produce a number of FREE reports during the year. Some are included in our monthly publication, Tactics (download the latest version here), other, larger reports on specific focal points within the entertainment industry are released separately. Our biggest reports of the year analyse E3 for the Interactive Entertainment industry and various promotional periods for the movie industry, however, we also run studies on many other relevant events including Gamescom and End of Year roundups. All our custom reports can be accessed here.
Additionally we’re happy to produce one off, commissioned summaries on bespoke requirements, upon request. If you are interested in ordering something specific please email info@fancensus.com
New Features
New features we’re working on implementing in 2018/2019 include:
Sentiment analysis – monitor the tone of your communications against your competitors.
eSports coverage – we already monitor specific tournaments for PR coverage but will be improving and expanding on this in the coming months.
Instagram monitoring – to be included with stats from other social channels.
Content Analysis, including Asset monitoring and ROI insight per campaign milestone.
Our Clients
About Us
Since 2004, Fancensus has been providing in-depth business and communication analytics, to video games and movie companies, globally.
Being situated in the picturesque riverside town of Marlow, on the banks of the Thames, gives our busy Head Office a relaxed, cheerful atmosphere. In 2017 we launched Fusion, our pioneering, bespoke software, that’s not reliant on keywords, with an intuitive UI, which allows us to offer a real-time, seamless, fully customisable monitoring platform that will give you the competitive edge in minutes.
Corporate Team
Kerri Davies
Founder / Director
Kerri Davies
Founder / Director
A strong background in marketing and commercial leadership gave Kerri the insight and expertise with which to create Fancensus and make it the success it is today. Her ambitious vision to give clients meaningful information has enabled Fancensus to become a leading research company within the entertainment sector. Outside work Kerri is a keen horse rider and often competes in British Eventing with one of her two horses, Sabatinus Z. Being an avid music fan, she also regularly attends festivals and gigs to keep up to date with bands and current trends.
Ryan Janes
Head of Global Insights & Analytics
Ryan Janes
Head of Global Insights & Analytics
A key member of the team, Ryan’s responsibilities range in everything from producing bespoke reports, the high score line-up and monthly breakdown videos, to writing content, designing our Tactics publication and managing his team. He’s a true geek at heart, enjoying all things video games, keeping up to date with the comic book world and travelling as much as he can.
Favourite Game
Super Mario World / Sonic 3 & Knuckles
Favourite Film
Goodfellas
Mike Cluett
Commercial & Insights Manager
Mike Cluett
Commercial & Insights Manager
Holding a BSc in Mathematics definitely gives Mike the perfect foundation for in-depth analytics! Having joined Fancensus in 2013, Mike’s role includes managing relationships with key accounts for sales and analysis. He enjoys keeping fit, playing various sports and learning new languages.
Favourite Game
Diablo 2
Favourite Film
300
Martine Saunders
Projects & Operations Manager
Martine Saunders
Projects & Operations Manager
As the newest member of the team, Martine’s long standing career in the video games industry has given her the knowledge and understanding to help support the day to day management and growth of Fancensus, with responsibilities that include business development, account support and project management. Besides work, Martine enjoys filling her time by playing video games, reading, watching TV, cooking, walking, studying cell biology and looking after her family.
Favourite Game
I love so many, can I pick 1 per genre?
Favourite Film
Dogma
Matt Castle
Sales Director
Matt Castle
Sales Director
With over 25 years’ sales & marketing experience within the games publishing sector, an industry veteran, who is responsible for all things sales here at Fancensus and the driving force behind moving the business forward.
A passionate advocate of data analytics throughout his career, Matt is excited to be spreading the word about the Fancensus monitoring platform, Fusion and the huge benefits it can bring to games publishing and the wider entertainment industry – in his words ‘it’s a real game changer!’
At home, when he is not providing a 24hr taxi service for his three teenage daughters, he enjoys cooking, dog walks to the pub and tries to squeeze in the occasional game of golf.
Favourite Game
Pong!
Favourite Film
Can I have two – Reservoir Dogs and Mary Poppins Returns
Tim Igoe
Senior Developer
Tim Igoe
Senior Developer
Tim is a programming wiz, our revolutionary software, Fusion, released in 2017 is mostly thanks to his genius. He heads up our development team and is responsible for taking all our ideas and requirements, plus those of our clients and converting them into reports or tweaking our software to do what’s needed. Having worked with Fancensus for many years, he lives for the data.
