United Data

Blending press, social, commercial and consumer data to allow your business to thrive.

Since 2004 our mission has been to revolutionise data in the video games industry, to empower educated decisions and increase revenue across all channels.

What can we do for you?

Harness the power of global data with Fusion, our bespoke analytics tool, and unlock a range of new opportunities.

Boost Revenue

Improve product revenue by making informed decisions at the optimal time.

Promote Your Title

Maximise your promotions by analysing campaigns and key beats from across the industry.

Increase Social Presence

Track trends and discover influencers to increase your social presence and engagement.

Discover Your Audience

Keep up to date with communities and gain direct consumer feedback on video content.

What our clients say

Don’t just take our word for it, here’s what some of our clients think.

The data and insights Fancensus has provided really supported the creative direction we wanted to show, while also giving our potential partners a clear overview that we're thinking in commercial terms too.

Alex Friend

Marketing Director, Arrowhead
"We've worked with Fancensus since 2012, they provided Global Stock, Sales and Price Data through the launches of GTA V & Red Dead Redemption 2. The Fancensus team are always willing to go the extra mile, whether that's answering calls at any time, or expediting new projects. On top of data services, they've helped provide insights and analysis through close consultation over the years, which we've found invaluable. They've become an extension of our own teams in terms of how seemlessly they work with us"

Matt Spencer

Vice President Sales EMEA & APAC, Take 2
Fancensus’ data, insights & forecasting has been an important element of our strategy formulation & decision making, for both the greenlighting process & pre/post launch marketing.

James Schall

Vice President of Publishing Strategy, Secret Mode

Electronic Arts.

Case Study

Results

Console Stores Covered Across Multiple Territories

Unique Player Profiles

Frames Captured Daily

$USD Worth Of Paid For Placements Analysed Daily

Conclusion

As the world digitises, EA recognised that the discoverability of their games is becoming more important. And by ensuring their game was more visible to the right player on consoles, they increased their chance of success, especially when 80% of digital purchases are made directly on consoles.

Fancensus automated this process for EA and reports globally each day on their visibility across different player profiles, allowing almost instant decisions to be made.

This has since evolved beyond the scope of the original project for EA, having increased the number of territories covered and added more player profiles.

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