Overall, it looks like press coverage dropped in week 43.
Fortnite did however manage to pick up a bit of steam and secure first
position. The breakdown of the coverage broke down in a similar fashion to
usual with 15.5% on In-Game Events, 12% on Guide/Walkthrough and DLC/Content
Update at 10.4%. The new weekly challenges and related in-game content were the
main subjects discussed.
Dropping one position week on week and now sitting in second
is Assassin’s Creed: Valhalla. DLC/Content Updates was the most discussed topic
for Valhalla at 16.8% as Ubisoft shed some light on the games season pass
features. Like the week previous, Assassin’s Creed featured heavily in articles
listing the line up of titles which will feature on the new consoles, content
of this nature, under the Launch Details topic, made up 14.6% of the games PR.
The Official Post Launch Trailer released by Ubisoft also led the Trailer topic
to an 8.6% share of the title’s coverage.
After experiencing a 30% decrease in activity week on week,
Cyberpunk 2077 dropped down into third. The biggest topic for Cyberpunk in week
43 was In-Game Elements at 13.8%, articles continued to talk about vehicle
details from the Night City Wire stream the week previously. Launch Details was
up next with 11.9%, news that Cyberpunk would launch on the GeForce Now service
dominated this area of discussion. The internet darling, Keanu Reeves, has been
a significant part of Cyberpunk’s marketing campaign and in the week a new
trailer staring the man himself released. This led the Celebrity/Key
Influencer/Streamer topic to a 11.3% chunk of the game’s press.
Call of Duty: Black Ops Cold War managed to hold onto the
number four spot once again despite a 23% drop in activity vs the previous week.
The press for the game fell in a similar way to the week prior with Beta making
up 23.3%, In-Game Elements another 16.9% and Launch Details at 12%. The main
subjects discussed included; the beta, it’s Zombie Onslaught mode and the
titles launch on next gen consoles.
Making a fifth-place return in week 43 is Call of Duty:
Warzone. Warzone experienced a 48% increase in activity week on week, the
Guide/Walkthrough topic was the most discussed at 11.4%. DLC/Content Update was
up next with 11.3% followed by In-Game Elements with 10.9%. The Warzone press
follows similar themes to Fortnite with new content being added and outlets
reporting on it and then publishing articles on how to achieve tasks included
within the content.
Despite achieving near enough the same amount press, Watch
Dogs: Legion has jumped from tenth to sixth in week 43. As Legion nears launch
publisher/developer Ubisoft lifted the lid on the kind of things players should
expect to see when they get their hands on the title. In-Game Elements made up
a hefty 37% of the games press, Launch Details, a further 11% and then
Technical Specs at 10.5%. The bulk of the articles under these topics related
to the info dump released by the team behind the game.
Seventh place belongs to our third CoD game in the Top Ten
this week, Call of Duty: Modern Warfare. Modern Warfare frequently gets
mentioned alongside its counterpart titles, the Beta topic was the largest for
the title 14% as a result of being mentioned in articles which also spoke about
the Cold War beta. In-Game Elements made up 10.3% of the Modern Warfare press
as articles spoke about the Halloween content scheduled for game and Warzone
alike. A teaser video released for the Halloween content led the Trailer topic
to an 8.4% share of the press.
Ubisoft got their third title into the Strongest PR Presence
rankings with eighth placed Immortals: Fenyx Rising. Demo was the most covered
topic for Immortals with 21.9% as the trial period for the title kicked off.
With the launch of the demo also came a look at the story of the game in the
form of a trailer, this led the Trailer topic to a 15.4% share of the title’s
coverage. Modes/Interface accrued another 10%, Fenyx Rising was mentioned
within articles about Ubisoft’s newly announced Ubisoft Connect service.
Spider-Man: Miles Morales is rarely left out of any
Playstation 5 discussions at the moment and this helped towards the game
securing ninth. Launch Details was a big part of the Miles Morales coverage at
20.9%, the bulk of this content spoke about the title launching with the new
console. Characters came next with 10.8% as new details about the protagonist
and his story were revealed. A rather interesting audio upload appeared on
Youtube recently showcasing the audio which plays as you highlight Spider-Man:
Miles Morales on a Playstation 5 console, this mysterious find was picked up by
numerous outlets and this led the Leak/Spoiler/Rumour/Speculation topic to a
10.2% chunk of the titles PR.
Tenth position in our Strongest PR Presence Top Ten this
week is Ghost of Tsushima, a title which has been in and out of the Top Ten
since launch. The last time we saw Ghost of Tsushima in the Top Ten was just
after the Legends update for the game was announced. In week 43 the Legends
update launched which then led to a surge in coverage, the DLC/Content Update
naturally made up the largest chunk of the game’s coverage at 19%.
Leak/Spoiler/Rumour/Speculation followed as the second most covered topic with
18.5% which comes as a result of a Sucker Punch job posting stirring rumours of
a Ghost of Tsushima sequel. 15.6% of GoT’s press fell under the Launch Details
topic as outlets touched on the subject of playing the game on the new hardware
when it arrives.
