After its long four week reign, Red Dead Redemption 2 has finally been knocked off the top spot! It wasn’t just the one game to topple the beast though, with both Fortnite and Fallout 76 claiming first and second respectively. The latter managed to jump its way up from fifth during week 45, an expected result surely, as we’d hope for activity to spike during launch week. Though at approximately 1,900 articles it didn’t reach anywhere near the dizzying heights Red Dead Redemption 2 managed to achieve during its launch week or even the one following.
Probing deeper, we can see the biggest reason Fortnite is back on top is thanks to its award wins for the Best Competitive Game and for Ultimate Game of the Year at the Golden Joysticks and also being nominated for The Game Awards in December. A total of 21.5% of its PR coverage was focused on these events, followed by 16.1% of articles talking about the rapidly growing Fortnite eSports scene. Red Dead Redemption 2, while now in third place, similarly also saw its biggest share of PR focused on events, mostly due to it being nominated in eight categories for The Game Awards.
A notable absence from the top 10 last week was Pokemon Let’s Go Pikachu and Eevee – which was released on Friday – though surprisingly the older Pokemon Go made it in at number nine. Looking deeper into the data to find out why Pokemon Go received so much more coverage, we can see that there were two main topics driving the PR. Firstly coverage spiked in the middle of the week thanks to an update, then on top of this over 50% of all of the Pokemon Let’s Go Pikachu and Eevee coverage also mentioned the mobile title, this was enough to push it up into the top 10.
Also worthy of a mention is the appearance of the Spyro Trilogy taking the final spot, there was nothing specific that the press were talking about with regards Spyro, the subject matter was quite varied, but it`s interesting to see an old classic still capable of generating enough of a buzz to make it into the top 10 PR coverage, especially at this peak time of year.