Activision Blizzard continued the steady stream of AAA releases last week with Call of Duty: Black Ops IIII which rather unsurprisingly managed to increase its coverage by a massive 240% on the week before. Even without a campaign mode in this year’s version it appears the press still had plenty to say about this popular FPS. One topic in particular proved a hot point with 20% of all articles for the game focused on its day one patch. It will be interesting to see if the game can maintain this strong momentum into week 42 or if Fortnite will manage to claw its way back to the top once more.
Assassin’s Creed Odyssey – the top game of week 40 – saw a drop in coverage of 37% last week placing it third overall. That’s still an impressive performance for the title that’s now in its second week post launch but follows a similar fate to previous AAA titles released post summer such as Shadow of the Tomb Raider and Spider-Man that fell victim to Fortnite’s consistently strong coverage not long after their release.
Speaking of Fortnite, it seems there is no stopping this behemoth, the game continuing to go from strength to strength. While it might not have claimed the top spot last week (it was close), it still managed to receive over 2,000 activities – an increase of 26% on week 40. In fact looking back at the last four weeks shows just how powerful this brand continues to be, reaching as high as 3,000 activities in week 39 and averaging over 2,000 a week across the period.
What makes Fortnite’s success so fascinating is that the sheer range of topics and article types is so wide reaching. While you might be able to pinpoint the success of other games in this chart to a few key areas – Forza Horizon 4 for example saw a large percentage of its coverage focused around its UK sales chart performance – Fortnite is a far more complex beast with articles ranging from financial updates, action figures and streamer Ninja to its Halloween update or even just some random gameplay footage. It’s all of these seemingly random subjects that as a collective lead to Fortnite’s continued success when it comes to coverage.
Red Dead Redemption 2 feels very much like a ‘calm before the storm’ situation with the Rockstar title sitting comfortably in fifth place last week despite a drop in PR activity of 27%. With the game due for release in a matter of days, there’s no doubt the open world western will rise to the top of the chart for many weeks to come.
A trio of titles made their return to the top ten chart last week, as Pokemon Go jumped 12 places into eighth and Fallout 76 hopped 30 spots into fourth place thanks to a slew of new video content and previews hitting sites. The Resident Evil 2 remake rounded off the top ten soaring an impressive 72 spots following the release of fresh footage of the game that reintroduced the series’ Licker enemies.